Go Cool was initially designed to cool its inventor’s fishing boat. Russell Martello, was given an ultimatum by his wife… Cool the boat, or go fishing alone.

Go Cool was born from initiative and creativity. Our customers come from all walks of life, and their uses for Go Cool are just as diverse.

From the sleeping cabin of a long haul truck, to the cockpit of a plane on the hot summer tarmac, Go Cool was designed to go anywhere relief from heat is needed.